Thursday, August 2, 2007

Pakistan's booming e-commerce & real-estate market.

Internet has made this world a global village where benefits of engaging clients globally are a click away. But, at the same time, local markets are also busy in reaping the fruits of this global village economy more than ever. The trend of focusing regional market is increasing; as more and more opportunities of growing local businesses are being explored. World wide web has become the hub of international, as well as, regional commerce where, on one side, big companies are trading through B2B, B2C portal and on the other, local companies are also engaging their potential customers and niche market through websites.

In recent years, Pakistan has also gained significant impact of global economy and local companies are becoming aware of online business day by day. This can be confirmed by the number of e-commerce portal emerging on web, mainly targeting Pakistani local market and consumers. Some of them are:

* http://www.bastee.pk
* http://www.shophive.com
* http://www.urdupoint.com
* http://www.emarkaz.com


The interesting thing about all these Pakistani websites (except the first one - read next paragraphs about it) is that these were started as a personal venture by some Pakistani college student or group of friends because, some years back, the idea of starting business on web was non-existent, and the word "Startup" was foreign to average Pakistani professional and business enthusiast. But now these mere personal ventures have become full-fledged companies and are well aware of the opportunities and potential of e-commerce and how to engage their target audiences with getting some good business. With the passage of time, we will see more of these companies or start ups filling in the space of Pakistani web market.

I have just happened to come across another Pakistani website Bastee.pk claiming to be first Pakistani property portal – currently in beta - though there are other Pakistani property sites on the net and some of these are being used by number of users. According to the CEO, Bastee.pk, The portal provides an ideal medium for independent owners, real estate agents and builders to advertise their property in Pakistan on the Internet. For property seekers (buyers and renters) it will be main destinations to search for properties in a private, hassle free environment.

Believing that Real Estate is not just about buying and selling properties but finding homes, we drive all our energies to the sole purpose of providing the best of services and the right platform for people to find their homes.